ASB Careers Series: From Reception to Resolution – Rochelle’s journey into ASB Leadership
By Rochelle Largan
I didn’t go to university because I wasn’t completely sure what I wanted to do. Instead, I signed up for an apprenticeship in customer service. I was keen to gain experience and earn while learning, and that led me to the front desk of a busy housing office in Soho, working for a housing organisation.
At the end of my 12-month apprenticeship, I was offered a permanent job as a housing officer. That’s where I started to get a real taste of ASB. I had some really challenging cases and worked closely with our ASB officers, and I quickly realised that was the area I wanted to move into.
After almost two years in housing, I became a case officer in the ASB team. I stayed in that role for nearly three years before progressing to team manager. I’m now acting up as services manager, overseeing our ASB work and helping the team navigate complex situations.
What I Love About ASB Work
It’s the problem-solving that keeps me interested. No two cases are the same, and I’m always thinking about what will work in each situation. You have to bring people together, whether that’s your own team, partner agencies or residents, to find a way forward.
It’s not a job where you see results straight away. A lot of the time, you’re dealing with people who are worn down or feeling hopeless. But when you stick with it and finally resolve a case, the sense of achievement is worth it.
What I’ve Learned Along the Way
ASB is demanding work. There are tough days, so having a good work-life balance is really important. You have to find ways to protect your energy and stay grounded.
One of the biggest lessons I’ve learned is that there’s always more to learn. No matter how long you’ve worked in ASB, something new will come up. That doesn’t mean you’re not capable. It just means the work is complex. It helps to stay open, learn from others, and be willing to try different approaches.
Training That’s Made a Difference To My Career
You definitely need solid training in the core areas like case management, tools and powers, and statement writing. These are always changing, so keeping up to date is part of the job.
But I’ve also found that training from other areas has made me stronger in my role. Topics like mental health, domestic abuse, and environmental health all come into play in ASB cases. Understanding the wider context helps you see the full picture and support people more effectively.
Even going back to basics now and then is useful. A refresher can help bring clarity when things feel complicated. It’s not about ticking boxes. It’s about staying sharp and making good decisions.
My Advice for Anyone Considering a Career in ASB
If you’re thinking about working in ASB, try getting some experience in a related role first. Housing or community safety can give you a good understanding of what the work involves. ASB isn’t for everyone, but if you enjoy the challenge, it can be incredibly rewarding.
There’s lots of information out there to help you learn more. Reach out to people who already work in the sector. Read case studies. Use the resources that are available. If the work interests you, don’t be afraid to explore it. That’s exactly how I got started, and I’ve never looked back.

